Car giant Ford has sold its luxury UK-based car marques Jaguar and Land Rover to the Indian company Tata. We knew it was happening, but a deal is not a deal until it is signed, sealed and delivered. For those of us in Warwickshire and beyond, this is good news. It means Land Rover at Solihull continues.Tata is a huge business, created by entrepreneurial Indians. They obviously know something that the British and American car giants don't. Soon all the former brands run by the US/UK businesses will be in the Tata camp. They have global ambitions. And the best of luck to them. if they can do it, why not?
I think that a country that has grown up with the need to keep battered Morris Oxford lookalikes on the road knows something about persistence as well as customer requirements.
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