The Milky Bar Kid

I remember the late Eric Heffer MP lambasting the new craze for "global brands". "I'm not saying Ness-Lay!" The old world of Nestles was making way for Ness-Lay!!

I've just seen the original Milky Bar Kid on a reworked TV advert! The voice-over comes in quickly to eradicate any memories. I don't think it sounds as good.

Global branding is good in some ways but it does have a slight tinge of big brother about it. Definitely no subsidiarity with these universal corporations.

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