|Waving the flag for higher retail sales|
So it's all really simple when it comes to retailing. If people feel good, they will buy. If they feel wretched they will be disinclined to do so. Howard Archer, chief UK and European economist at IHS Global Insight, says the April figures should be treated with caution.
"While welcome, we strongly doubt that the 1.1% jump in retail sales volumes in April is a sign that the consumer is roaring back to life," he said. "Rather, what it suggests is that pressurised consumers need a particularly favourable set of circumstances to part with their cash."
So bring on the favourable set of circumstances!