Santander gives Bombay the banking duck

Calling Occupants of Interplanetary Craft

So it's finally dawned on Santander, the Spanish bank with three branches in every town, that Indian call centres are the bane of every bank customer's life. Not because they are staffed by Indians but because the satellite phones don't work well and it is all "what did you say?" and "I didn't get that" and because of the differences in understanding language nuances.

Chief executive Ana Botin said, "This is what our customers have told us is the most important factor in terms of the satisfaction with the bank, and we have listened to them and decided to bring all our retail call centres back from India." Good! So it's goodbye Bombay, hello Burnley.

Pity the bank that used to be a listening one still carries on with long distance communications. They killed the griffin and a frightful resurrected dodo came into being.

Posted in: banks,Indian call centres