FIFA is the international money-making organisation that promotes association football (allegedly!) and promotes its own business vigorously with a ruthless eye for commercial miscreants and cheeky wannabe competitors. This nonsense about the Dutch beer, which I now see is Bavaria, is a bit OTT. But FIFA has always been OTT. Bavaria Brouwerij traditionally gives away orange clothing to fans. Orange is the colour of the Netherlands. This happened in the last World Cup. Budweiser got in a terrible lager lather then.
Then FIFA tried to get Dutch fans to strip off their clothing to their undergarments all because the Bavaria logo was on their shorts. It's all a bit fascistic. Perhaps the FIFA bosses picked up a few tips from the old Stasi or other such delightful outfits.
Many companies see the World Cup as an opportunity to sell more merchandise. In a free market economy fans as well as non-fans should have choice. FIFA has this notion of "official partners". Well, OK as it stands. But that's no reason to take on the MAFIA's code of business practice and try to throttle the competition.
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4 comments:
these gals did nothing wrong-they were ticket holders-can wear whatever they like as long as no marketing - what if they had all worn soccer jerseys- what if next time they wear orange African apparel -what constitutes what someone may wear - note the television has shown throngs wearing African attire which is more revealing than what the Dutch gals were wearing - many dancing in skimpy outfits to beating drums -with many gawkers - what constitute what ? did their clothing state beer or have any wordings as to any form of marketing - ask the average joe "who are those gals marketing for?" answer who cares, I don't know, let the games be fun, enjoyable to all, and have an overall good time!!!
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